Ben is joined by Hannah Lloyd from Pinstone Communications to talk about public relations and rural business.
Find out more about Pinstone here.
1:03 Ben introduces today's show
2:20 Hannah comes in
2:45 Hannah talks about her background
4:50 Hannah introduces Pinstone
6:58 The Business Barn survey
7:40 Hannah explains what we mean by public relations
9:52 PR as 'the dark arts' - is that fair?
12:40 Keeping up to date and knowledgeable
14:45 Is rural PR any different?
22:12 Consistency
22:49 Pinstone's podcast - the agri-food comms cast
25:39 The media and how PR and the media interact
29:00 Hannah's tips for working in PR
30:20 What does Hannah do so she keeps focussed on her goals?
32:16 Innocent Drinks and Aldi
33:06 More info on Pinstone
33:40 Ben wraps up the episode.